Log inGet started
Terms of ServicePrivacy

Blog

How licensed reviews reach shoppers: attribution, retail media, and the engineering behind putting a publisher on a product page.

Two curves. Between 1998 and 2022 value peaks in the middle of the chain, at ad tech and aggregators. From 2023 the middle collapses and value rises at both ends: compute and models on one side, publishers and retailers on the other.AI and Search

If Teleportation Came Tomorrow

A thought experiment about travel and what it reveals about the "Post Search" internet era.8 min readSunburst chart of the $2 trillion global content economy, broken down by funding model. Advertising and sponsorship is the largest segment at $975B.Content Economy

What is content worth in the age of AI?

Advertising funds more content than everything else combined, and treats the content itself as worthless. The internet of answers reverses that.7 min readAI and Search

What Does a Word Mean?

On Wittgenstein, Firth, Shannon, and Plato, and why the Platonic Representation Hypothesis is either the most hopeful or the most dangerous development in the history of knowledge12 min readUS gasoline prices by year, flat near $0.20 from 1929 until the early 1970s, then climbing steeply and volatilely past $3.50 (source: Credit Donkey).Content Economy

The Combustion Engine Moment

How AI Restores Content to Its True Purpose5 min readSegments retrieved for the query "best espresso machine under $500": five publishers scored from 0.92 down to 0.45, for a total score pool of 3.73.Content Economy

Semantic Attribution: How AI Can Finally Fix Critical Issues in Content Monetization

For decades, content creators have been trapped in two broken games. We believe we have a solution.8 min readCompany

Introducing Geodesix: Building the Infrastructure for Content in the AI Economy

For the past year, I have been writing about a problem: AI is built on content, but publishers are not getting paid fairly. Now let me tell you what we're doing about it!6 min readAI and Search

The Death of Search, the Birth of Answers II

Part 2: The Return of the Experts6 min readAI and Search

The Death of Search, the Birth of Answers

Part 1: How Google Broke the Internet (and Why AI Might Fix It)4 min readContent Economy

The REAL Currency of the AI Economy

What will determine whether the AI economy thrives or collapses?3 min read